Comments on: TV: Apples’ Next Conquest – It’s the Buttons Stupid

By: drush

drush — Wed, 02 Jun 2010 03:41:41 +0000

Is that THE John B?

Details on the next gen of the AppleTV are leaking: http://www.engadget.com/2010/05/28/the-next-apple...

Following Apple's minimalistic design aesthetic, they are 'taking away' local storage, and maybe doing even more on the remote.

Your comments re: kids is a good one, but easily solved with an iPad cover. The possibility of using an iPad to browse live video TV and film previews is super exciting – live video on the remote has never been possible, even with the top-of-the-line Logitech Harmony series remotes.

GoogleTV is a step in the right direction, but I'm in the camp that thinks Google will be chasing Apple with Android and every other non-ad product they try to go after for the next 15 years – but that is for another post.

One more comment on the iPad – more than a personal device, I think of it as a coffee-table device. It is a bridge for application developers to work on bigger displays – to ultimately get to the TV. iPad Scrabble and the iPhone Scrabble Tile Rack are a great example of how apps for the family might totally change the way people think about the TV.

By: nachofault

nachofault — Wed, 02 Jun 2010 03:15:53 +0000

You must not have kids. iPad as a remote? What parent would want to risk that? Plus it's too cumbersome to deal with while watching tv. I agree (I assume) that the television experience must be personalizable (is that a word?), but it needs to be sleek and extremely simple…almost non-existent.

The lack of innovation from Apple in this space is shameful. I think GoogleTV is a step in the right direction and is more inline with what you originally stated…but I don't think it is a game changer. That being said I do think Jobs was going to let AppleTV die, but now that Google is in the game and will release a much superior product…I bet that Apple changes course and goes all out. Though Android's popularity and rapidly evolving OS may not allow Jobs to completely focus on AppleTV.

Thoughts?

By: drush

drush — Wed, 20 May 2009 19:29:08 +0000

The current Apple TV device gives them a chance to really try things out and start establishing those deals. Working with that group with be a good starting point, even though adoption is so-so now, a new integrated-TV could really explode. Having some pre-existing, maybe exclusive content distro deals on the Apple/iTunes/TV platform could be really interesting at that point.

By: Ken

Ken — Tue, 19 May 2009 06:50:35 +0000

Ha! You weren't kidding, you really have spent a lot of time thinking about this!

By: Deanna McD

Deanna McD — Fri, 08 May 2009 04:51:10 +0000

Does this mean I need to wait to buy another computer? Actually, this is so intriguing! Are any deals being made with content creators that you know of? You can't sell an empty pipeline.