DarrenRush.com » performance http://darrenrush.com random thoughts on the interweb Tue, 03 Aug 2010 19:09:49 +0000 http://wordpress.org/?v=2.8 en hourly 1 Landing Page Optimization Checklist http://darrenrush.com/2009/12/landing-page-optimization-checklist/ http://darrenrush.com/2009/12/landing-page-optimization-checklist/#comments Mon, 14 Dec 2009 15:05:44 +0000 Darren Rush http://darrenrush.com/?p=198 After researching and working on various landing page optimization projects, I’ve compiled a checklist, if you want to design your own effective landing pages to optimize conversions:

  • Large, clear, concise Primary Headline
  • Large, germane product shot when appropriate
  • Large, direct Call To Action (CTA) above the fold
  • Multiple additional CTAs throughout the page
  • Minimize off-page navigation
  • Short, prioritized Key Features list
  • 2 Columns
  • Testimonials
  • Pricing
  • Human face(s) for testimonals or in images
  • Highlight search terms (of referred traffic) in page
  • Use A/B and Multivariate Testing
  • Optimize page for fast loading
  • Measure, Tweak, Repeat

3 Key Questions:

  1. What is offered?
  2. Why the prospect should care?
  3. What does the prospect need to do?

A few other optional ideas you might want to consider:

  • Orange may be the best color for CTA buttons
  • Design for least-common-denominator browsers – could be 800×600 and/or mobile
]]> http://darrenrush.com/2009/12/landing-page-optimization-checklist/feed/ 0 Solid State Drive Pricing Getting Competitive http://darrenrush.com/2009/04/solid-state-drive-pricing-getting-competitive/ http://darrenrush.com/2009/04/solid-state-drive-pricing-getting-competitive/#comments Tue, 28 Apr 2009 22:20:27 +0000 Darren Rush http://darrenrush.com/?p=149 The marketplace for SSDs is getting more and more competitive. Intel just slashed prices on many of their drives, and all the other manufacturers are doing the same on a regular basis. Capacities are going up, prices are coming down, and performance is getting better - especially with the advent of the new PCIe based cards which lap SATA II.

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