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	<title>DarrenRush.com &#187; hardware</title>
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		<title>An Experiment in Visual Price Comparisons &#8211; SATA2 Drives</title>
		<link>http://darrenrush.com/2008/08/an-experiment-in-visual-price-comparisons-sata2-drives/</link>
		<comments>http://darrenrush.com/2008/08/an-experiment-in-visual-price-comparisons-sata2-drives/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 00:10:58 +0000</pubDate>
		<dc:creator>Darren Rush</dc:creator>
				<category><![CDATA[lab]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[comparisons]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://darrenrush.com/?p=53</guid>
		<description><![CDATA[This is the first &#8216;labs&#8216; experiment that I&#8217;m posting on the site.  It&#8217;s a simple widget that allows you to visually explore the price, capacity and size of hard drives from an online retailer.  It&#8217;s an experiment in alternative ways of comparing items that makes it easier to assess all the options and (in this [...]]]></description>
			<content:encoded><![CDATA[<p>This is the first &#8216;<a title="Web experiments" href="http://darrenrush.com/lab/">labs</a>&#8216; experiment that I&#8217;m posting on the site.  It&#8217;s a simple widget that allows you to visually explore the price, capacity and size of hard drives from an online retailer.  It&#8217;s an experiment in alternative ways of comparing items that makes it easier to assess all the options and (in this case) find the best deals.</p>
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<h2>SATA2 Internal Hard Drives</h2>
<p>This experimental widget lets you explore real-time prices for SATA2 hard drives at one of the better online stores for computer gear.   <script src="/wp-content/uploads/lab/amxy/swfobject.js" type="text/javascript"></script></p>
<div id="hard-drive-chart-1"><strong>You need to upgrade your Flash Player</strong></div>
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<p><em><small>Updated hourly</small></em></p>
<p><a title="SATA2 Drive Price, Capacity and Speed Visualizer " href="http://darrenrush.com/lab/sata2-drive-price-capacity-and-speed-visualizer/">Read more about how the widget was constructed here</a>.</p>
<p>It would be great to see more innovation from e-tailers in the variety of ways they help you find products.  Faceted navigation, and sophisticated search are requirements today, but visual search can also be a powerful tool.  Take a few minutes to explore the <a title="try 'Ways to Shop' at Etsy" href="http://www.etsy.com/">visual search tools at Etsy</a> if you haven’t seen them before.  They make it fun and interesting to shop for regular stuff.</p>
<p>A simple visualization like the drive comparison, gives you 4 dimensions of information to share with the user &#8211; 2 dimensions along the X and Y axis, as well as bubble color and size.  There is a lot that can be conveyed using those extra dimensions.  It&#8217;s much easier to find high-lights and low-lights than with textual search results lists &#8211; as you find on most sites today.</p>
<p>It&#8217;s possible to add animation as well, which can introduce time-series into the mix &#8211; possibly an enhancment for the future.  Animated data visualization is something that both <a href="http://www.gapminder.org/blog/gapminder-foundation-blog/make-your-own-graph-google-announces-motion-chart.html">Google</a> and <a href="http://www.microsoft.com/presspass/exec/Schofield/03-14-08Convergence.mspx">Microsoft</a> have expressed interest in, so it&#8217;s something to keep an eye on.</p>
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