Many people are cynical about their impact on the political process.

Does my vote really count? Do my representatives care what I think?

One innovative website is focused on helping answer these questions while making it easier for every citizen to get involved in the democratic process is Freedom Speaks.  This week, Freedom Speaks launched a new set of APIs and widgets to help make it easier to create new democracy-focused applications.

To understand the power of their platform in action, let’s see if you can answer this simple question:

Who are your political representatives in federal and state government?

If you move to a new home, aren’t really active in politics, or don’t want to visit 3-4 government websites to lookup this information, then Freedom Speaks is for you.

Of course, all of this information is available online, but it takes at least 2 searches to find your federal congressional reps, and every state has a different way of finding those state representatives.  Too much work, and yet another reason to stay complacent in the political process.

Try out their new widget, so you can be informed at your next dinner-table debate:

Developers should checkout the API Information here.

Use of screen real estate - lost in translation

Doing a bit of research today to compare the two primary presidential candidates on some key issues.  I was shocked when visiting the John McCain homepage to find that apparently John might also be an Obama supporter!

So much so in fact, that they have given him the best placement on the homepage, as well as an aesthetically pleasing graphic with a clear association between the powerful word ‘Love’ and Barack’s smiling face.  Clicking the graphic takes you to two videos which give you the ability to vote for the best song for a video about how the media is in love with Barack Obama.

After a wave of misses and gaffes in the last couple of weeks, you would think the McCain camp might be able to get it right with their own online efforts.  Instead they give their most valuable screen real estate to a competitor, in what I suppose is an effort to convince voters and other media players that the McCain camp is getting a raw deal.

Unfortunately, this effort falls flat with me – and I imagine many others as well.  The homepage placement, headline graphic, and even the videos are neutral to – pro-Obama, and I think it’s safe to say that no media exec is going to flinch at the montage therein.

In my experience, sarcasm doesn’t translate well in email or the web.  Better to keep on point.

Dear John,

More than anything else, Americans want to see you and Barack Obama fight a good fight in this presidential campaign.  No whining, minimal mud slinging, just ’straight talk’ about the issues and how you and your team can help take us into the next decade.

Please have your online marketing team go back to the drawing board.

Sincerely,

Concerned Netizen